Project Name

Beyond the Labels is the Master thesis project in data journalism that I designed and developed at the Annenberg School of Journalism at the University of Southern California over the academic year 2017/2018.

The project seeks to push the boundaries of data journalism in two ways: first, it aims to bring data journalism into fields, such as fashion, where it has never been used before; second, it aims to utilize an experimental and new kind of data-driven reporting, based on both quantitative and qualitative data collected by different fashion companies and institutions.

Researching and analyzing data from the fashion industry for one entire year helped me to focus on the meaning behind the data: people’s lives and the habits they form can be measured in the fashion and clothing they wear. 

We are not always aware of the myriad ways our garment choices create measurable data: the number of purchases we make, how many types of fabric comprise what we wear, how these fabrics are produced, and especially, how these fabrics impact the environment. Researching this information revealed an interesting story of consumerism, waste, and pollution ---- but also innovation.

My role in the project

  • Ideated the project

  • Data research

  • Data analysis

  • Interviews

  • Reporting

  • Data visualization

  • Designed the webpage

  • Developed the webpage (HTML, CSS, Javascript, d3.js)


2017/2018 ​

I wrote about this​ project and the idea of data-driven narratives in fashion in this Medium post. 

You can read the story here.

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