Leveraging Machine learning models and GenAI to generate hyperpersonalized content and marketing messages for customer engagement
Hyperpersonalized Customer Engagament with GenAI
MCKINSEY
AI AND GEN AI SOLUTIONS
Impact
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+20%
improvement in conversion rate
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80%
reduction in costs overhead
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Enabled paradigm shift from mainstream customer segmentation to 1:1 personalized communication with each individual customer
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Approach
I ideated, set the vision, and led the development of the solution by:
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Using human-centered frameworks to explore customer needs and as-is marketing scenario to plan for GenAI integration in business processes
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Grounding technical requirements into customer needs by using human-centered framework to design the acrchteture of the GenAI solution
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Set up hypotheses and benchmarks for models validation
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Ensure alignemnt between model’ outcome and user expectations
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Implementing AI risks mitigation strategies, guardrails, and AI governance programs to ensure deployment of trustwothy messages
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